What is your favorite color?
Purple/Violet
How important is the appearance or design of the following products in your decision to purchase the product?
new car: not very
underwear: very
tv set: very
winter coat: somewhat
What is your 2nd favorite color?
Blue
"When you select pictures, photographs, or other pieces of art for your home, do you find you lean more toward modern or more toward traditional styles?"
modern
"If you had to choose from the following list, which type of art would you say you prefer?"
American
Which of the following statements applies to you more?
"When choosing pictures, photographs, or other art for my home, I focus on whether or not I like the piece"
Would you say you prefer older objects or newer objects to collect or decorate you home?
newer objects
"Would you say that you prefer seing paintings of wild animals, like lions, giraffes, or deer, or that you prefer seeing paintings of domestic animals, like dogs, cats or other pets?"
wild animals
"In general, would you rather see paintings of outdoor scenes or would you rather see paintings of indoor scenes?"
outdoors
Which of the following outdoor scenes appeals to you the most?
Paintings of:
city
Which season would you most like to see depicted in a painting?
winter
Which of the following types of indoor scenes appeals to you most?
still life paintings of/domestic scenes with:
people
Do you tend to prefer paintings that are related to religion or those that are not related to religion?
Religion
Which of the following statements is closest to your view?
"Paintings should ideally serve some higher goal, such as challenging their viewers to think about art or life in a different way than they normally do."
Which of the following statements is closest to your view?
"I prefer paintings that are realistic-looking: the more they resemble a photograph, the better"
"Do you prefer paintings that exaggerate the dimensions or reality of objects we already know, or ones that feature imaginary objects which have no connection to everyday life?"
Imaginary Objects
"Do you prefer seeing bold, stark designs or more playful, whimsical designs?"
bold stark designs
Do you tend to favor paintings with sharp angles or ones with soft curves?
soft curves
"Which patterns do you like better: geometric patterns or more random uneven patterns?"
geometric patterns
"Do you like to see expressive brush-strokes on the canvas, or do you prefer that the surface of the canvas be smooth, more like a photograph?"
smooth surface
Do you like to see colors blend into each other or do you like it when different colors are kept apart?
Blend
"Every color has a wide range of shades. Take the color blue, for example. An artist can use a bright, vibrant shade of blue, like a royal blue, a pale, muted shade of blue, like light blue, or a darker tone of blue, like dark or midnight blue. In general, which would you say that you prefer? when the artist uses more vibrant shades, paler shades, or darker shades of color?"
Vibrant
"In general, do you enjoy paintings that have a more serious or a more festive mood?"
Serious
"And how about the painting itself - do you like it to be busy and contain lots of people or objects, or do you like it to be as simple as possible?"
Simple
How about the size of paintings: do you prefer larger paintings or smaller paintings?
larger
full-size refridgerator
"Some paintings are of famous historical figures and others are of more ordinary people. Do you generally prefer paintings of famous people, or ones of more ordinary paintings."
More ordinary paintings
"If you prefer famous people, do you prefer figures from a long time ago, like Lincoln or Jesus, or more recent figures, like John F. Kennedy or Elvis Presley?"
Long time ago
"Do you prefer paintings which are predominantly of children, of women, or of men, or doesn't it matter?"
Doesn't Matter
"Thinking back to the paintings of people that you have like in the past, for the most part were the figure working, at leisure, or were they posed portraits?"
Leisure
"Which do you think you like better, a painting of one person or of a group of people?"
Group
"And from what you've seen, would you say that you prefer paintings in which the person or people are nude, partially clothed or fully clothed?"
nude
If you were given the choice of a gift - a sum of money or a piece of art that you genuinely like and which was of equal value to the money, which would you choose?
Money
Which one of the following would be most important to you in deciding how much money you would spend on a painting?
the degree to which you like the painting
What is the most amount of money you would consider spending on a piece of art you really like?
$20.00
"For each of the following names, indicate if your impressions of that artist's work are very favorable, favorable, or very unfavorable. Some of these artists are not very well known, so if you have never heard of someone, or don't know enough about their work to have an opinion, just say so."
Pablo Picasso - Favorable
Norman Rockwell - Don't Know
Jackson Pollock - Don't Know
Salvador Dali - Favorable
Leroy Neiman - Don't Know
Claude Monet - Favorable
Rembrandt - Don't Know
Andy Warhol - Favorable
Georgia O'Keefe - Unfavorable
"If you could pick one type of person you'd most enjoy having dinner with, would you choose an artist, a television or movie actor, an author, or a sports star?"
Author
"How often, on average, would you say that you go to art museums - more than two times a year, one or two times a year, less than once a year, or not at all?
almost never
The following are some reasons people have given in the past as to why they do not go to art museums more often. For each reason, please tell whether it is a major reason why you do not go to musuems more often, a minor reason, or not a reason at all:
1. there is not an art museum in my area: major
2. I do not have enough spare time: minor
3. I don't feel comfortable in art museums because I don't know alot about art: not a reason
4. the cost of admission is too expensive: minor
5. I simply don't enjoy looking at art: not a reason
Would you favor or oppose spending more money in federal taxes than we do on the arts?
favor
Some works of art are displayed in public places. Do you think that average citizens should or should not have a say in determining which works of art are appropriate to be displayed in public?
Should
"When it comes to most political issues, do you think of yourself as a liberal, a conservative, or a moderate? If moderate, do you think of yourself as being closer to being liberal or being conservative?"
Moderate closer Liberal
Which of the following income categories includes your total family income in 1992 before taxes?
Middle Class
What is your gender?
Male
1. Do you think that your answers are similar or different from most Americans? In what ways are they similar, and different? I think they are similar the average american doesn't spend much time in museums and don't spend much money on actual art.
2. Which questions do you think would be the most helpful if one was using market research to design new paintings for sale? What questions would you ask differently, or leave out entirely?
How much they are willing to spend and what size.
3. Would this work? Why or why not?
Probably not...americans are dumb.
